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Career and Professional Development

Professional Branding

Professional Branding is a marketing concept that allows you to communicate who you are in the workplace. In essence, your brand is a reflection of your professional reputation. You are marketing your product - yourself, your skills (how those skills can bring value to the potential employer), and what sets you apart from the crowd. Before your cover letter and resume make it to human resources your brand needs to be clear. 

Professional  Tools Manage Brand